Target Selling Price Calculator
Calculate the price needed to reach a target contribution margin after costs and selling fees.
See what remains after product costs, shipping, and selling fees.
Price products for a target margin
Required price = fixed per-unit costs รท (1 โ selling fee rate โ target margin rate). This works when the combined fee and target margin rates are below 100%.
Worked example
If your costs total $22.30, selling fees are 10%, and your target contribution margin is 30%, the unrounded required price is about $37.17. Round up to the next cent to avoid falling below the target.
What to keep in mind
These calculations are estimates for decision support, not accounting or financial advice. Use actual fees and costs, and account for taxes, returns, discounts, and other expenses separately when applicable.
Need to compare multiple products? The Aldervant Seller Profit & Pricing Toolkit is a downloadable Excel workbook available for $29.
Calculator questions
Is this calculator free?
Yes. No account is required.
Are my inputs uploaded?
No. The calculations run in your browser. Website analytics does not collect the numbers entered into the calculator.
Are these results financial advice?
No. Results are estimates for decision support. Check actual fees, taxes, returns, and other costs.